My local store appears to be taking action! Check it out:

We want to show people what this game is about this event is FREE to anyone who wants to come check out DICE MASTERS which has always been present at The Hidden Lair and it is time it steps into the spotlight. Everyone who comes in that day and wants to play will get the chance to win a DC Starter Set, 10 Boosters of their Choice, or a DC Play Mat!!!! Everyone who plays a game will get to pick from the assortment of promos we have, thats right promos for FREE!!! For this day only buy a Starter Get 5 Boosters of that set FREE!!!!! We want to get as many people to see this game as possible and to get a consistent tournament every week so come out support Dice Masters at The Lair. Stop by the store and add your name to the Dice Masters Log so we can let you know about events and releases!!!!